Take Hunger Off The Menu

For over 75 years, Heifer International has worked in countries around the world to provide families with the livestock and resources they need to lift themselves out of poverty and end hunger once and for all. In 2019, Heifer partnered with restaurants and food companies around the U.S. to help promote World Food Day, an international day celebrated on October 16th where organizations raise awareness about world hunger. The initial campaign was so successful that the Corporate Partnerships Team wanted to promote the campaign on a bigger scale in 2020.

My Role
• UX/UI Design
• Branding
• CMS Page Design
• Design-Engineering Collaboration
The Impact
Increased the number of restaurants that partner with Heifer International to raise money on World Food Day. 
A section of the main Take Hunger Off The Menu page.
The Project
Why keep these kinds of promotions and partnerships centered around one day a year? The Corporate Partnerships Team wanted to build a website that would create a space for companies to partner with Heifer to end hunger all year round. On this new site, companies would have access to a variety of campaigns they could easily download and quickly start donating a portion of their proceeds to Heifer.
Wireframes showing layouts for each page of the site.
A wireframe of the page with downloadable resources.
An image that shows the fully designed downloadable resources page in comparison to the wireframe..
The Challenges
This site needed to live on its own and be separate from the main Heifer site. I worked closely with a developer on my team to come up with the optimal solution for this. We decided that the best way to complete the site in our given timeframe was to use WordPress. We needed to locate a theme that fit our needs and edit the theme where necessary to fit the criteria the team set for us.
Animated gif of the counter that shows how one dollar can provide one chicken and 200 eggs per year.
The Solution

After choosing a theme, I created wireframes to get a better idea of how the content would be laid out. The site would have four pages—a home page, a page to download campaigns and resources, a page to show the companies that are already partnered with Heifer, and a page where users could donate to Heifer if they wished. To make the site more interactive, we included a calculator that shows how far one dollar goes toward ending hunger.
Four images of each page on the Take Hunger Off The Menu site.
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