Branded Iconography

Heifer International underwent a website redesign to better reflect their evolving brand. A feature of the redesign was the introduction of branded iconography throughout the site. These icons needed to play a key role in helping users visualize complicated concepts, like regenerative agriculture. I created icons that used clean, minimalist shapes to reflect the organization’s new, sophisticated branding.

My Role
• Branding
• Design System Contribution
• Iconography
• Marketing Design
The Impact
The new iconography enhanced the website’s visual clarity and user experience, making complex ideas more accessible. The icons were well-received and also used on marketing and advertising materials. 
On the left is a white sheep icon over a picture of a lamb. On the right is a white rabbit icon over a picture of a rabbit.
All 56 icons shown in rows. Icons are dark blue with an orange circle around each one.
An animated gif that rotates through several of the icons. White icons are shown over a static image of a field.
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